PHOTO SHOOT CREATIVE DIRECTION, ART DIRECTION, & PRODUCTION + CATALOG DESIGN

The Andraab cashmere line photography visually defined the artisanal craftsmanship of woven textures and embroidery details, bringing the scarves and shawls to life and featured the ease of wearing them countless ways. Soft and ethereal light and colors, almost blurry, and fluid movement paired with the catalog’s sparse sensibility allowed the collection’s seasonal story to flow across the pages.

This project was created during my time at Aesthetic Movement. My responsibilities and contributions as Design Director are listed above. Details available upon request.

Shoot Images © Andraab
- Model: Stacy Janelle
- Photographer: Carolina Palmgren
- Stylist: Renata Bokalo
- Creative Director and Art Director: Maria Pastore

Catalog Images © Aesthetic Movement

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Made in Kashmir, India, from the rarest and finest Pashmina, using weaving techniques and arts from 15th century Persia, an Andraab shawl is like no other. Andraab’s mission is to revive the heritage of the Kashmiri Pashmina. By introducing authentic, handwoven Kashmiri shawls, Andraab aspires to breathe life back into a once world-renowned industry. Andraab seeks not only to showcase traditional, exclusive pieces of handwoven luxury, but also to bring fresh ideas, design and color to the Kashmiri Pashmina.