DESIGN DIRECTION

Set in the awe-inspiring desert of St. George, Utah, Atara Desert Color Residences offer an oasis of modern calm amidst sun‑bleached rock, wide skies, and raw terrain—balancing rest, adventure, and connection. The visual identity reflects this duality, framing a narrative of elevated hospitality and grounded wellbeing, where residents are invited to slow down, reconnect, and feel more deeply at home—in themselves and in their surroundings. Inspired by trail maps and travel badges, the design language speaks to those drawn to the path less traveled. Hand-drawn line work, stamp-like textures, and a compass icon evoke the celestial canopy and the expansive sense of being off-grid. A typographic “AT” device anchors the brand in place—symbolic of arrival, alignment, and a shared sense of orientation. A sun-warmed palette drawn from desert soil, sandstone, and shifting light brings warmth and depth to the system, inviting transformative experiences through nature, design, and belonging.

My contributions to Atara were during my time as Design Director at Revolver New York. Project details available upon request.

Design Direction: Maria Pastore
Design: Ali Cobb, Revolver New York
Strategy & Naming: Revolver New York
Images © Revolver New York and/or Atara

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Located in the Desert Color community of St. George, Utah, Atara is an Autograph Collection residence offering a haven to guests and owners alike.