DESIGN DIRECTION + VISUAL IDENTITY + COLLATERAL + WEBSITE DESIGN

For Hartwood, a boutique residence nestled in Sunnyvale’s historic “Land of Heart’s Delight,” the visual identity, collateral, and digital experience were shaped to reflect the property’s emphasis on meaningful connection, hospitality, and a slower pace of living. At the center of the system is a monogram H—two shapes leaning into each other like neighbors in conversation—capturing the spirit of openness and community that defines the Hartwood experience. The design language draws inspiration from the property’s orchard past also echoed by the interior architecture: block‑print motifs and the wordmark’s letterforms are rooted in natural textures—a nod to the trees that once thrived where the property now stands. The identity evokes presence, comfort, and ease. Across print and digital touchpoints, the brand invites genuine interaction and reflects a place where residents are encouraged not just to live, but to leave their imprint—on their neighborhood, and on the evolving story of Silicon Valley.

My contributions to Hartwood were executed as a contract designer for Revolver New York. Project details available upon request.

Client: Revolver New York & Bozzuto
Design Direction & Design: Maria Pastore
Presentation Design Support: Artisha Kwak and Vincent Ficarra, Revolver New York
Strategy & Naming: Revolver New York
Images © Revolver New York and/or Hartwood

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Located in Sunnyvale, California, Hartwood is an Olympic Residential Group property managed by Bozzuto Group.

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