DESIGN DIRECTION

Perched on the edge of Lake Champlain, Hotel Champlain captures Vermont’s effortless blend of natural beauty and refined comfort. Since its reopening, the hotel has honored its legacy while embracing a fresh, inviting spirit that feels both timeless and welcoming. The visual identity reflects this balance. Its clean, contemporary logo and minimalist typographic system echo the simplicity and geometry of the hotel’s exterior, creating a quiet dialogue between brand and building. These modern elements thoughtfully complement more expressive, handcrafted artwork inspired by the lake and surrounding landscape. The illustrations nod to natural textures—wood grain, stone, water—adding depth and a quiet sense of place. A palette of deep blues and misty neutrals grounds the system in its environment. Every element was thoughtfully shaped through a cohesive design vision to evoke a sense of calm and connection, inviting guests to slow down, reconnect, and savor the moment.

My contributions to Hotel Champlain were during my time as Design Director at Revolver New York. Project details available upon request.

Design Direction: Maria Pastore
Design: Tyler Moses, Revolver New York
Strategy & Naming: Revolver New York
Images © Revolver New York and/or Hotel Champlain

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Hotel Champlain, a Curio Collection hotel by Hilton, is located in Burlington, Vermont, on Lake Champlain.