DESIGN DIRECTION

Set on the edge of the marina in Alameda, California, Launch offers a fresh vision for waterfront living—one rooted in the island’s small-town charm and forward-looking spirit. The visual identity captures this momentum and optimism, balancing utility with warmth. A custom wordmark with angled crossbars and a distinctive “L” icon reflects both movement and place—anchored, yet dynamic. Graphic compositions inspired by the shimmer of light on water bring rhythm and texture to the system, rendered in a sun-bleached coastal palette of marine, salt, ochre, and coral. Typography moves fluidly across curved lines, echoing the rise and fall of tides, while each element works in concert to express a vibrant, welcoming brand—one that invites residents to launch into the next chapter of life in Alameda.

My contributions to Launch were during my time as Design Director at Revolver New York. Project details available upon request.

Design Direction: Maria Pastore
Design: Ali Cobb, Revolver New York
Strategy: Revolver New York
Images © Revolver New York and/or Launch

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Launch is located in Alameda, California, and is an expansive waterfront residential community.