BRAND STRATEGY + VISUAL IDENTITY + DESIGN DIRECTION + PRODUCT, PACKAGING, & CATALOG DESIGN + PRODUCT CONCEPTS & DEVELOPMENT + SEASONAL LAUNCH PLANNING + CONCEPTUAL PRODUCT COPY + PHOTO SHOOT ART DIRECTION, STYLING, & PRODUCTION + CATALOG ART DIRECTION

A visual identity, product development and design, and photography art direction for a home and gift line whose products remind us of our rich familial histories while simultaneously inspiring us to create new memories with those we hold close. Sir/Madam offers timeless products that marry well with a range of styles in today’s eclectic interiors. The collection includes products made of wood, glass, ceramic, marble, metal, cotton, linen, and more. Packaging is kept minimal and simple, using uncoated papers and undyed, natural linen pouches, both printed with black ink featuring clean typography. Curated and designed biannual seasonal launches based on strategy and sales as well as production and manufacturing capabilities. Art directed the wholesale catalog photography and layout. Products are sold in shops such as ABC Home, Food52, West Elm, Terrain, and boutique retail and F&B outlets around the country.

Sir/Madam was created by the Aesthetic Movement design and sales teams. My contributions as Design Director are listed above. Details available upon request.

Images © Sir/Madam
- Photographers: Kate Sears & Rebecca Salzman
- Stylists: Pam Morris & Aesthetic Movement
- Creative Director: Jesse James
- Art Director: Maria Pastore

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Sir/Madam is a home and gift lifestyle brand focusing on domesticity and entertaining, and evokes classical motifs and historical references in an easy, modern way.