BRAND STRATEGY + DESIGN DIRECTION + PRODUCT, PACKAGING, & CATALOG DESIGN + PRODUCT CONCEPTS & DEVELOPMENT + SEASONAL LAUNCH PLANNING + FRAGRANCE CURATION + PRODUCT COPY & EDITING + PHOTOGRAPHY CREATIVE DIRECTION, ART DIRECTION, & PRODUCTION + BRAND VIDEO + CATALOG ART DIRECTION

The Floral Society offers a line of products for aspiring floral designers and entrepreneurs, a collection of tools of the trade along with decorative objects for the home and table. The collection includes candles, candle holders, vases, textiles, kit, garden tools, floral tools, and more. Packaging features floral photography and copper foil mixed with warm, natural hues, using uncoated papers and cotton pouches. Collaborate with the founder on biannual seasonal launches based on strategy and sales as well as production and manufacturing capabilities. Product design and development. Creative direction for the brand photography and art direction for the catalog. Products are sold in shops such as Food52, Rejuvenation, Bloomingdales, Burke Decor, and boutique retail outlets around the country.

Since April 2019, I have independently collaborated with The Floral Society (TFS). Prior, TFS was designed and curated during my time at Aesthetic Movement with my contributions as Design Director listed above. Details available upon request.

Images © The Floral Society
- Photographers: Kate Sears, Ngoc Minh Ngo, Jen Huang Bogan, & Rebecca Salzman
- Stylists: Ayesha Patel & Aesthetic Movement
- Creative Director & Art Director: Maria Pastore
- Video: Director, Producer, Designer: Maria Pastore; Writer: Alice Heinz Blair; Editor: Phillip Pastore

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The Floral Society is a collection of tools and objects to inspire the floral design enthusiast at home — time-tested essentials infused with a heavy dose of aspiration. The Floral Society aims to open up a world of flowers, gardening, and casual entertaining to all.